~ Not another agency with templated solutions ~ A consultancy that becomes your team's China market expert.
We believe that every deliverable—be it a strategic roadmap or a 15-second creative clip—is a reflection of the person who created it. We don't just "complete tasks"; we endorse them.
This is why we are highly selective. We collaborate primarily with specialists and partners who share this same Radical Accountability. Our execution network consists of seasoned professionals who are willing to put their personal names on what they produce.
Research-backed GTM strategies for Mainland China and diaspora communities—custom-built for your specific goals.
Xiaohongshu, WeChat, Douyin strategies with quality control on execution. Direct access to decision-makers means faster pivots.
Brand messaging that resonates across cultures. We've sat on your side of the table—we know what it takes.
Acting as your objective fiduciary—telling you exactly where to spend and what metrics to demand.
Instead: We design your precision targeting strategy and vet the right tech vendors for execution.
Instead: We provide radical transparency on expectations, risks, and realistic timelines.
Instead: We focus on strategic capital allocation—acting as your objective fiduciary without conflict of interest.
Instead: Strategies are customized for your specific market, audience, and goals.
We act as your extended China marketing team, managing everything from go-to-market strategy to execution and project management. We work with trusted local partners to ensure consistent, high-quality delivery.
If you already have a clear strategy, we support you as a local execution partner. We deliver across China’s key digital platforms, including Xiaohongshu, Douyin, WeChat, Bilibili, and PR/media.
Before investing in media, we help you build a clear China market roadmap. Working closely with your team, we define positioning, target audiences, and channel strategy to set the foundation for execution.
As a born adventurer with persistent curiosity—and a former senior solo backpacker—Carrie began taking tourism seriously during her master's studies at the University of Waterloo. Her research centered on a single inquiry: how a travel experience reshapes people's life perspectives.
This academic grounding led to a project-based research role at Resonance Consultancy, where she analyzed Chinese outbound traveler preferences through data-driven research, with a focus on the European hotel sector. While her career later leaned toward marketing, tourism remained core to her work. Over the past decade, she has supported boutique travel agencies, wineries, destination management organizations, and outlet shopping malls on brand consulting and branding projects, serving clients across China and North America.
Her experience spans top media, an accommodation technology startup, and most recently, a global marketing agency. This combination broadened her practice: a deep understanding of tourism and audience behavior, paired with hands-on knowledge of evolving digital strategies—regardless of platform: TikTok, Meta, Instagram, Xiaohongshu, Weibo, Bilibili, or influencer-led campaigns.
Her book on tourism marketing is on the way.
Whether you need a full-service partner, strategic oversight, or embedded expertise—we can find a model that works.
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